The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge al mejor precio Descripcion:Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down...